Coloured backgrounds with a sparkling pattern were added to liven up the look of the label, and make each flavour instantly recognisable. Photographic imagery of the fruits were used to replace the illustrations which had previously existed. Finally, a new type style was adopted for the flavouring - I chose to use the type family 'Ocean', and show 'sparkling,' in a san serif italic typeface and the 'flavour', in a plain serif typeface, for an up-to-date look. |