Client:

Anything But White - Mail Order Linen Company

Brief:

Logo design using the abreviation of Anything But White - ABW. The company was set up in competition with 'The White Company', and therefore had to reflect the fact the this company only sold coloured linens and household furnishings.

Solution:

The end result is a series of logos, in a spectrum of colours. The colours would change according to the seasons, or what is in fashion at the time. These colours are translated into the tag line below the logo. The abw is set in a simple, and attractive typeface, which is readable at a range of sizes.